Are your TV media plans based on intuition?
The media planning is simplified for the media buyers, and their value is therefore redirected towards their negotiation skills.
What We Do
Build your TV Media Plans Using Artificial Intelligence
The first TV media planning optimisation solution
Why We Do
We model realistic variables to compute true ROI
We evaluate thousands of plans to identify your Best Plan
We harness both data as well as domain expertise
Our algorithm can optimize your TV plan basis reach, GRP, Search and Business KPI
How It Works
We start with your campaign brief understanding and TV plan constraints
Our unique AI/ ML algorithm simulates thousands of scenarios
Our technology amplifies your team’s capability to create different scenarios basis different conditions in real time